Ozan Akkoyun and Yağmur Ruzgar founded the creative studio Paleworks in Berlin in 2017. The studio combines communication design with product design and works interdisciplinarily. Akkoyun and Ruzgar, graduates of the Bauhaus University in Weimar, posed a central question for their first product: What defines iconic and timeless design, and is it still possible to create a design icon today? The result of this exploration is the display system “Flow”.

It consists of a lightweight tubular frame stabilized by heavy metal discs at the base. The standout feature is the stepped design of the bar, which angles sharply upward and downward. This distinctive form recalls Erik Gunnar Asplund’s GA-2 chair from 1931, particularly its curved rear legs. “Flow” is available in custom paint finishes and in three different modules. The modules can be arranged and combined in various configurations. An intelligent plug-in system and the overall lightweight construction make assembly and disassembly easy, ideal for temporary use in pop-up stores or exhibitions.

Beyond its function as a clothes rack, “Flow” serves as a versatile display surface for hanging exhibits or can be transformed into a room divider or privacy screen with fabric or plastic panels. The metal structure embodies timeless, understated minimalism through its functional and aesthetic clarity. It reflects contemporary interior principles and Bauhaus ideals, holding the potential to become an icon.

Photos: Paleworks